Creating the best PPC campaigne

PPC issues

Do you ever face these issues?

• Costs are too high to make a profit?
• Quality Score is playing havoc with your bid prices?
• Click through rates on your ads too low?
• Minimum bids too high?
• Landing pages don’t convert?
• Finding what keywords are working isn’t clear enough?
• Takes up too much of your time?

PPC Question

What would our PPC campaigns look like in a perfect world?
Meaning, if we had all the time in the world what should our campaigns look like?
You see, we already knew what we had to do to solve these common problems.
We had to provide our PPC clicks the ultimate journey of relevancy. We had to create an unbelievably strong relevancy chain between the keyword, the text ad and the landing page.
It’s really all about creating the “Anatomy of a Perfect PPC Campaign”. In this perfect anatomy:

• Every keyword perfectly matches the ad. So the ad specifically mentions the term that the user typed in.
• Every ad perfectly matches the landing page. So when the user clicks the ad, they feel like the information is perfectly created for them (or their original search).
• We could then take this information and push it into our post click activities. For example, conversion tracking, email marketing, analytics etc.
  

Now we knew we could achieve this if we had unlimited time. We’d simply create our campaigns 1 keyword at a time.