Search Engine Optimization | Link Building

How to get Traffic from youtube

2008-11-09T22:02:00.000-08:00

After being a useless member for almost a year, I felt maybe it's my time for glory (or maybe because I am little bored) ;)

Anyway, I had planned to put this content on my blog but instead am writing it for YOUmoz since I wanted to know what it felt like to get read by someone/humans. So here we go...

I have seen many webmasters surprisingly/shockingly ignoring YouTube (even though Google has decided to put YouTube videos on almost every search query nowadays) as a great promotional medium and traffic generator. In this post, I'll tell you step by step how you can get great traffic from YouTube. In the end, I have also shared my own YouTube case study.

How to Get Traffic from YouTube

Create a Nice Video. There is software which can convert PPT into videos, but personally I will advise you to spend 100 bucks and find someone to create a professional video which you can use everywhere. I have seen people offering such services at DigitalPoint or you can find such people on freelance websites like Rentacoder.com or getafreelancer.com.
Give it a Nice Title. The title is one of the most important things of your video. Give it a title which can rank in Google as well as catch user attention, something like "How to Buy Cheap Second Hand Bikes - Example.com."
Don't forget to Watermark it. Make sure every frame/slide of the video has small watermark of your site.
Leave it for More. Create the video in such a way that it's informative yet leave enough out so the user comes to your site. Saying this, it will be good if the video is indeed informative and useful. Give the 80% on the video and say the rest is on the site.
Add a Nice Description. Put some informative content in the description (i.e., "more info...") section of your video. Make sure you link to your site from it. Lots of people use YouTube feeds that rip the descriptions of YouTube videos, so that's added traffic for you. Just imagine how much continuous traffic a video can bring you if it is indeed good and informative.
Disable Ratings and Comments. You don't want those "Your Mom is..." or "Forward this to 5 people or you will die" kind of comments in your video, do you? Just disable comments and ratings.

How to Increase Views of Your YouTube Video

Google normally shows videos which have high views in their SERPs, so you also need to make sure your video initially gets good views (after that it will start going up on its own). For this you can do the following:

Promote your video on your blog and almost everywhere. Link it from every place you can find. Link it from Squidoo lenses of yours (I often do this). Send it to friends and others.
There are some people at Digitalpoint selling 10k YouTube views for few bucks (eh? must be PTC or proxy traffic), so you can hire them to quickly lead the charts. Remember, people often like to sort the YouTube search results as page views. This is where you can score.
If nothing works and you are way too desperate, than start rickrolling (for example, "Check out Hot Latino Teens kissing here "). Ok, I am just joking (you should not play with people's emotions like this!!!). Anyway, I don't think things will come to this level if you are imaginative.

Top Ten Organic SEO Myths

2008-10-19T19:06:00.000-07:00

Myth 1: You should submit your URLs to search engines.
Myth 2: You need a Google Sitemap.
Myth 3: You need to update your site frequently
Myth 4: PPC ads will help/hurt rankings.
Myth 5: Your site will be banned if you ignore Google’s guidelines.
Myth 6: Your site will be banned if you buy links.
Myth 7: H1 (or any header tags) must be used for high rankings.
Myth 8: Words in your meta keyword tag have to be used on the page.
Myth 9: SEO copy must be 250 words in length.
Myth 10: You need to optimize for the long tail.

Guide to SEO Strategies: Avoid Unethical Practices

2008-10-06T07:38:00.000-07:00

Search engine optimization has become a necessity for the survival of online business. Moreover in the recent times it has evolved as an online marketing tool for online business. Search engine optimization requires certain strategies as a plan of action before optimizing your website. SEO is all about getting targeted traffic to your site by ranking high up in the search engines. Certain new SEO strategies are devised so as to generate free traffic to your site. The main idea behind devising a SEO strategy for an online business is to have an online presence in the World Wide Web so that users may have an access to information as well as the products and services provided by you online. Before drawing out SEO strategy certain tips if resorted to could lead to successful search engine optimization.

Certain SEO strategies if resorted to would help you in updating your website thus improving the search engine ranking.

It is important to determine the right keywords. With the help of relevant keywords you could target the potential customers for your products & services. You can make a thorough analysis of keywords keeping in mind the recent search trend as well as the competition.
The website layout & design should be powerful enough to grip the customers. Search engines are fond of fresh & appealing designs. Customers get attracted towards your website which might generate sales.
Good, unique, informative & fresh content should be used in your website. v High quality links should be placed in your website from top ranked website so as to improve the search engine ranking of your website.
The title should be exciting as well as enticing.
Get your website listed in the web directory. You can choose from the directory with generalized theme or a directory with specified theme.
Appropriate keyword density should be maintained in the content & strategic placement of keywords should be done.

There are certain unethical practices which you should never resort to avoid being blacklisted.

Judicious use of keywords should be done and Keyword stuffing should be avoided.
Outbound links linking to sites with bad reputation may affect your sites popularity as well as reputation.
Avoid using duplicate content; such sites are banned by search engines. Fresh, exclusive & keyword rich content are liked by search engines.
Hidden text as well as links should be avoided as they are deemed to be spam & would be banned by search engine once discovered.

Creating the best PPC campaigne

2008-07-01T13:21:00.000-07:00

PPC issues

Do you ever face these issues?

Costs are too high to make a profit?
Quality Score is playing havoc with your bid prices?
Click through rates on your ads too low?
Minimum bids too high?
Landing pages don’t convert?
Finding what keywords are working isn’t clear enough?
Takes up too much of your time?

PPC Question

What would our PPC campaigns look like in a perfect world?
Meaning, if we had all the time in the world what should our campaigns look like?
You see, we already knew what we had to do to solve these common problems.
We had to provide our PPC clicks the ultimate journey of relevancy. We had to create an unbelievably strong relevancy chain between the keyword, the text ad and the landing page.
It’s really all about creating the “Anatomy of a Perfect PPC Campaign”. In this perfect anatomy:

Every keyword perfectly matches the ad. So the ad specifically mentions the term that the user typed in.
Every ad perfectly matches the landing page. So when the user clicks the ad, they feel like the information is perfectly created for them (or their original search).
We could then take this information and push it into our post click activities. For example, conversion tracking, email marketing, analytics etc.

Now we knew we could achieve this if we had unlimited time. We’d simply create our campaigns 1 keyword at a time.

SEO tools

2008-06-15T23:48:00.000-07:00

Free Online SEO Tools
* Page Strength SEO Tool
http://www.seomoz.org/tools/page-strength.php
* instantPROMOTION SEO Tools
http://www.instantposition.com/free_tools.cfm
* Sitening SEO Analyzer - A Web Standards & SEO Web Design Page Analyzer
http://www.sitening.com/tools/seo-analyzer/
* Reaction Engine Free Online SEO Analysis
http://www.reactionengine.com/
* SEOBook Free SEO Tools
http://tools.seobook.com
* AbiLogic Page Keywords Analyzer
http://www.abilogic.com/seo/
* SEO Scanner
http://www.webmasterbrain.com/
* Keyword Density & Prominence
http://www.ranks.nl/tools/spider.html
* Meta Tag Analyzer
http://www.submitexpress.com/analyzer/
* Search Engine Keyword Tracker & Keyword Ranking Tool
http://www.digitalpoint.com/tools/keywords/
* Web Site Analysis
http://www.sitesolutions.com/analysis.asp
* Free Robots.txt Generator
http://www.mcanerin.com/search-engine/robots-txt.htm
* Robots.txt syntax checker
http://www.sxw.org.uk/computing/robots/check.html
* Robots.txt Validator
http://www.searchengineworld.com/cgi-bin/robotcheck.cgi
* Link Vendor SEO Tools
http://www.linkvendor.com/seo-tools/
* Bad Neighborhood Text Link Checker
http://www.bad-neighborhood.com/
* Free Site Map Generator
http://www.xml-sitemaps.com/
http://www.freesitemapgenerator.com/

Check Position in SERP on Google
http://www.seoserp.com/

Sandbox & Banned Sites Checker Tools
* Google Sandbox Checker Tool http://www.searchenginegenie.com/sandbox-checker.htm
* Google Banned Site Checker http://www.searchenginegenie.com/goo...te-checker.php
* Yahoo Banned Site Checker http://www.searchenginegenie.com/yah...te-checker.php
* MSN Banned Site Checker http://www.searchenginegenie.com/msn...te-checker.php
* Another Google Banned Tool http://www.123promotion.co.uk/tools/googlebanned.php

Search Engines Information for Webmasters
* Google Information for Webmasters http://www.google.com/webmasters/bot.html

Search Engines Guidelines for Webmasters
* Google Webmaster Guidelines
http://www.google.com/webmasters/guidelines.html
* Yahoo! Search Site Guidelines
http://help.yahoo.com/help/us/ysearc...basics-18.html
* MSN Guidelines for Webmasters
http://search.msn.com.my/webmasters/guidelines.aspx
* Ask Jeeves Guidelines for Webmasters
http://sp.ask.com/docs/about/policy.html
* Open Directory Editorial Guidelines
http://dmoz.org/guidelines/include.html
* Zeal Guidelines Overview
http://www.zeal.com/guidelines/overview.jhtml
* Overture's SiteMatch™ Content Guidelines
http://www.content.overture.com/d/USm/ays/sm_gl.jhtml

104 Ways To Get Backlinks

2008-05-30T08:05:00.000-07:00

104 Ways To Get Backlinks | Mega Backlink Guide

by Ryan

Building backlinks to your blog/site is crucial in achieving, maintaining, and improving your search engine rankings. If you don’t already know, a backlink to your site is like a vote. Not all votes are equal, and the same rings true for Backlinks, but we can all agree that attaining more Backlinks (healthy ones) is a key integral part of your website and it’s rankings. Having said that, the question I get the most, and one I see often asked in forums and other SEO blogs is, “How can I get more backlinks?”. While some of us may take it for granted the fact that getting backlinks is easy as pie – most new webmasters and bloggers are still overwhelmed with the fact that not only do they have continually add fresh content, but they also have to work on getting more backlinks! Below is a list that I put together that is more of a brainstorm session than anything – and keep in mind, some of these methods are ways of getting more exposure for your site that have the possibility of leading to links. I hope you find it useful, and if I forgot anything, feel free to leave it in the comments.

104 Ways To Get Backlinks:

Create viral linkbait.
Write and give away a free ebook.
Write a pillar (authority) article.
Create a numbers list (10 ways to xxx, 20 different xxxx).
Hold a contest, and require that they link back to you for an entry.
Send off interview templates to big bloggers, and post up completed interviews.
Create a Wordpress plugin.
Design a hot Wordpress theme, and distribute it for free, requiring they keep your link in the footer.
Create controversy (be careful and don’t get into something you can’t handle)
Find a scammer/shady website or blogger, and make the world known about it.
Submit a press release about your new product or news.
Submit your site to free directories (careful, only SEO friendly ones)
Submit your site to paid directories (dmoz(kidding!), yahoo, alive)
Submit articles to article directories.
Submit posts to blog carnivals.
Email a webmaster, and ask for a link.
Offer to buy a one way link from another relevant website (keep this on the DL)
Send unsolicited, yet awesome articles to other bloggers to reference or post
Let your networked friends know that you’ll do reviews and testimonials.
Buy reviews on pay-per-post or a similar service.
Get on the Digg front page (and watch your server melt).
Exchange Stumbles on popular webmaster forums.
Submit to Del.icio.us
Answer a question on Yahoo Answers and reference your site.
Pick a hot ebook or software program and review it for free.
If you get paid for a review – make it a great one, and you’ll get a link back.
Don’t be afraid to link out – share the link love (just don’t get too spammy)
Be the first to report breaking news (hard, but very effective)
Review a semi-popular tech gadget.
Review stuff on Amazon, and put your link in your profile
Create a Linked-In page, and make sure to put your link on it.
Speaking of that, do the same for Facebook, Myspace, and others..
Hire good writers to pump out quality content.
Join all applicable Chamber of Commerce’s’ in your area for free links
Join the BBB (Better Business Bureau) for a free link.
Post a bulletin in your Myspace account about your new site.
Throw a relevant link in a Craigslist ad.
Create your own SEO tool.
Buy TV air time on a small station flashing your URL.
Buy Radio time for a short commercial spamming your URL.
Put bumper stickers on your car with your link on it.
Look for older, higher PR sites with Guestbooks, and sign them! Easy links.
Comment on Do-Follow blogs (meaning the link in your comment will be followed by a spider)
Post your link in forums, and your forum signature.
Don’t forget to link from some of your older, more established sites.
Buy post level links from other bloggers/webmasters. (usually cheap)
Don’t be afraid to ask for links, you just never know!
Do pro-bono work for a non-profit, and they may link to you.
Offer to be a guest blogger or regular contributor on a bigger blog.
Apply to about.com for a topic that you can write about.
Sell items on ebay and agree to donate proceeds to charity – they will link to you.
Hire someone from a webmaster forum to submit links for you.
Trade articles with industry related webmasters
Rewrite old content they may have been buried to fast…breath new life.
Find out about getting a link on your local libraries website.
Launch an affiliate program for your site, ebook, or product.
Technorati tag all of your posts for good Technorati exposure.
Take advantage of “old world media” (newspapers, magazines)
Rent links from Text-Link-Ads or similar service (careful with this one!)
If you have the ability, create a Firefox extension and release it.
Answer questions on Google Groups and link if necessary.
Call in to a radio show and shamelessly plug your site!
A good PPC campaign can draw exposure which could = links.
Head over to the slums (chat rooms) and mention your site if appropriate.
Create a controversial political cartoon and get it some attention.
Most local Fox sites have a blogging community you can tap into.
Hire someone to do everything in this list. Outsourcing is cheap and fun.
Get business cards, and distribute the hell out of them for exposure.
Drop your link on Xbox live.
Mention your link when you’re playing online PC games.
Donate a larger sum of money to a small charity in exchange for a link.
If you’re in school, put your link on your college website (even sneak it in for a free .edu backlink – lol)
If you have family friendly content, get a link from your Church’s website.
Set up a Squidoo lens with good content, and link to your site from it.
Sponsor an event or a big contest – trust me, lots of link love there.
Enter all the group writing projects you can find – good links.
Start a community helpful website, and get on the local news – they love it.
Submit to RSS feed sites – hopefully they’ll link back.
Make sure to take advantage of trackbacks when linking out to other blogs.
Set up an award system on your site, and have readers vote on best site.
Speaking of that, enter all the award sites you can.
Make a super crazy viral type video, and get it on Youtube.
Start a podcasting series, and build an audience, they’ll link to you.
Write a heavily opinionated piece to get people talking.
Retain a real linkbaiting service. (There are a few out there, but $$$)
Hire an actual real life publicist for your site (if you can justify it)
Help with an up and coming web 2.0 project for more exposure.
Start a content writing service website, and have clients link to you for a discount.
Crack the top 100 in Technorati, or create the largest MyBlogLog community.
Go old school and trade links with other relevant sites.
Check who links to your competitors, and get links from them!
Provide a sexy “link to me” button or banner, and people will use it, for real.
Create a good Facebook app, and if it’s really good, the links will pour in.
Review bands, local restaurants, and small shops and get links on their sites in return for the exposure.
Speaking of that, sponsor a hot local band’s show one night with big flashy banners with your link on it (in the background)
When Hannah Montana comes to town, buy up some tickets, offer them on your site as prizes. Local news stations and papers will eat it up alive.
Sue Yahoo, Google, or whoever, and you’ll get plenty of publicity – lol
Answer all of your emails promptly and professionally. People love that, and will link to you and let everyone know how swell you are.
Create a thorough walk through on a game or even an electronic device. People love that stuff!
Network with like-minded individuals offline. Talk to them about tossing your link up on their site.
Write about the hottest celebrities, and make it unique. People love Hollywood.
Create your own Wiki page (it’s nofollow, but could lead to natural links)
Create your own training program for your field of interest.
Offer an on-page language translator to reach out to other countries, which can lead to new links

article submission sites

2008-05-30T07:19:00.001-07:00

Try this...
http://article-niche.com/
http://articles4content.com/
http://blogtelecast.com
http://businessknowhow.com/newslette...guidelines.htm
http://businessknowledgesource.com
http://dir.salon.com/
http://finance.groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/ArticlePublisher/
http://news.collectors.org/
http://pubs.acs.org/hotartcl/
http://sbinformation.about.com/library/blsubmission.htm
http://searchwarp.com/
http://superpublisher.com/
http://thewhir.com/find/articlecentral/suggest.asp
http://webmastertraffictools.com
http://www.1articles.com
http://www.addme.com
http://www.advertisingknowhow.com
http://www.albertarose.org
http://www.allfreelancework.com
http://www.allthewebsites.org
http://www.allwomencentral.com
http://www.alumbo.com
http://www.amazines.com/
http://www.article-buzz.com/
http://www.article-directory.net/
http://www.article-emporium.com
http://www.article-grinder.com
http://www.article-hangout.com/
http://www.article-highway.com
http://www.article-search-online.com
http://www.article-warehouse.com
http://www.article99.com
http://www.articlealley.com/
http://www.articleavenue.com
http://www.articlebag.com
http://www.articlebin.com
http://www.articlecentral.com
http://www.articlecube.com/
http://www.articledashboard.com/
http://www.articledepot.co.uk
http://www.articlefever.com/
http://www.articlefinders.com
http://www.articlehub.com
http://www.articleinsider.com/start.php
http://www.articlelocker.com
http://www.articlenexus.com
http://www.articlepeak.com
http://www.articlepoint.com
http://www.articleresponder.com
http://www.articles-submit.com
http://www.articles.simplysearch4it.com
http://www.articles411.com
http://www.articles4business.com
http://www.articles4content.com
http://www.articles911.com
http://www.articlesbase.com
http://www.articlesbeyondbetter.com
http://www.articlesfactory.com
http://www.articleshaven.com
http://www.articleshelf.com
http://www.articlesnet.co.uk
http://www.articlessource.com
http://www.articlesthatsell.com/
http://www.articlestop.com
http://www.articlestreet.com
http://www.articlesubmission.com
http://www.articlesubmissions.com
http://www.articlesworld.com
http://www.articletime.com
http://www.articletogo.com/
http://www.articlevenue.com
http://www.articlewarehouse.com
http://www.articlewiz.com
http://www.articleworld.net/
http://www.authorconnection.com/
http://www.awomaninbusiness.com
http://www.bigarticles.com
http://www.biz-ewomen.com
http://www.biz-whiz.com
http://www.boazepublishing.biz
http://www.boconline.com
http://www.bpubs.com
http://www.bullmarketer.com
http://www.business-dynamics.com
http://www.business-opportunity.biz
http://www.businessclique.com
http://www.businessknowhow.com
http://www.businessnation.com
http://www.businessseek.biz
http://www.businesstoolchest.com
http://www.buzzle.com
http://www.cashflowseller.com
http://www.certificate.net
http://www.clearviewpublications.com
http://www.commonconnections.com
http://www.compar.com/infopool/
http://www.connectionteam.com
http://www.constant-content.com
http://www.content-articles.com/
http://www.content-edge.com
http://www.contentarticles.com
http://www.contentdesk.com
http://www.contenttycoon.com
http://www.digital-women.com
http://www.dime-co.com
http://www.directorygold.com/
http://www.e-calc.net
http://www.easyarticles.com
http://www.ebooksnbytes.com
http://www.ebusiness-articles.com
http://www.ebusinesshelpsite.com
http://www.equipmint.com
http://www.expertarticles.com
http://www.expressarticles.com
http://www.ezau.com
http://www.ezine-writer.com.au
http://www.ezinearticles.com/
http://www.ezinecontent.com/
http://www.ezinetrendz.com
http://www.family-content.com
http://www.findbusinessarticles.com
http://www.forums.ibasics.biz
http://www.free-article-search.com
http://www.free-articles-zone.com/
http://www.free-articles.co.uk
http://www.freesticky.com
http://www.freewebarticles.com
http://www.freezine-articles.com
http://www.freezinesite.com
http://www.fresh-articles.com
http://www.goarticles.com
http://www.goodnews.ideamarketers.com
http://www.healthy-articles.com
http://www.hitsnclicks.com
http://www.home-based-business-opportunities.com
http://www.home-business-tips-newsletter.com
http://www.homebusiness-websites.com
http://www.howitworks.net
http://www.howtoadvice.com
http://www.ideamarketers.com
http://www.impactarticles.com/
http://www.infoarticles.com
http://www.innerself.com
http://www.internetbasedmoms.com
http://www.internethomebusinessarticles.com
http://www.isnare.com/
http://www.jogena.com
http://www.jorbins.com
http://www.knowledge-finder.com
http://www.knowledgebed.com/
http://www.learningfolder.com/
http://www.LinkGeneral.com
http://www.linkgrinder.com
http://www.linksnoop.com
http://www.lyonsinternational.com
http://www.magportal.com/
http://www.mainstreetmom.com
http://www.marcommwise.com
http://www.marketing-seek.com
http://www.marketingpitbull.com
http://www.marketingtroll.co.uk
http://www.maxebook.com
http://www.media13.com/
http://www.moneymakingmommy.com
http://www.MorganArticleArchive.com
http://www.mydailyarticles.com
http://www.myfortunewheel.com
http://www.netpreneurnow.com
http://www.netterweb.com
http://www.newarticlesonline.com/
http://www.niche-article-directory.com/
http://www.niche-content-articles.com
http://www.olate.com
http://www.onlineinternetcoach.com
http://www.powerhomebiz.com
http://www.profitpage.com
http://www.profits.cc
http://www.published.com
http://www.pubs.acs.org/hotartcl/
http://www.reprintarticles.com
http://www.rlrouse.com
http://www.sales-masters-world.com
http://www.sbinformation.about.com
http://www.searchwarp.com
http://www.selfgrowth.com
http://www.selfstartersweeklytips.com
http://www.sideroad.com
http://www.simplysearch4it.com/
http://www.site-reference.com
http://www.SmallbizArticles.com
http://www.smallbusinessnewz.com
http://www.smallbusinessoutpost.com
http://www.smartbiz.com
http://www.stickyarticle.com
http://www.stickysauce.com
http://www.submityourarticle.com/articles/
http://www.submityournewarticle.com
http://www.theallineed.com
http://www.thearticleindex.com
http://www.theezine.net
http://www.theselfimprovementsite.com
http://www.thriftyfun.com
http://www.tips.com.my/
http://www.top7business.com
http://www.ultimatearticledirectory.com/
http://www.uniterra.com
http://www.upromote.com
http://www.valuablecontent.com
http://www.vectorcentral.com
http://www.virtual-professionals.com
http://www.web-source.net
http://www.webarticles.com/
http://www.webhosting-articles.com
http://www.WebHostsOnline.com
http://www.webmaster-resources101.com
http://www.webmasterarticles.net
http://www.webmasterslibrary.com
http://www.webpromote.com
http://www.webpromotionguru.com
http://www.webpronews.com
http://www.websitefuel.com
http://www.womans-net.com
http://www.womensarticles.com
http://www.work-at-home-jobs-iowa.com
http://www.work911.com
http://www.workathomearticles.net
http://www.workoninternet.com
http://www.writingcareer.com/
http://www.xongoo.com
http://www.zinos.com
http://www.zongoo.com
http://yagoweb.net/

http://www.articleavenue.com/
http://www.alumbo.com/
http://www.thewhir.com/
http://members.article99.com
http://www.articlecity.com
http://www.articledashboard.com
http://www.articledepot.co.uk
http://www.articlehighway.org
http://www.articleblast.com/
http://www.articledesk.info
http://www.articlepress.org
http://www.articles43.com
http://www.articleresource.info/
http://www.articleorange.com
http://www.articlepros.com/
http://www.articlewisdom.com/
http://www.articleszoom.com/
http://www.bpubs.com
https://www.huginc.com
http://members.ezinearticles.com/
http://www.ebusiness-articles.com
http://www.e-worldarticles.com
http://www.articlesfactory.com
http://www.articleblotter.com
http://www.articlemarketer.com
http://www.imarticlebase.com
http://www.free-article-depot.com
http://www.advertisingknowhow.com

forums that have do follow

2008-05-27T12:46:00.000-07:00

http://www.sitepoint.com/forums/ - SEO - PR 7
http://forums.seroundtable.com/ - seo PR 3
http://www.v7n.com/forums/ - seo, webmaster PR 5
http://www.webmaster-talk.com/ - webmaster
http://paymentprocessing.cc/ -PR 6 Payment Processing - (Min14 Post)
http://webhostingtalk.com/ WebHosting PR 6
http://namePros.com/ Domain registration PR 5
http://www.webdigity.com/ PR4 - Webmaster, Forum, SEO
http://talk.iwebtool.com - SEO PR 3
http://www.lex224.com/forums/index.php - computer (links only in sig)
http://www.affiliateseeking.com/forums/ PR6 minimum 25 posts
http://forums.seo.com/ - SEO, webmaster

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Top 10 SEO Mistake

2008-05-04T21:58:00.000-07:00

1 Targetting the wrong keywords

This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

2 Ignoring the Title tag

Leaving the tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your tag shows in the search results as your page title.

3 A Flash website without a html alternative

Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.

4 JavaScript Menus

Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.

5 Lack of consistency and maintenance

Our friend Michael from solutions industries often encounters clients, who believe that once you optimize a site, it is done forever. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.

6 Concentrating too much on meta tags

A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.

7 Using only Images for Headings

Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet.

8 Ignoring URLs

Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.

9 Backlink spamming

It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks. Here are some more information on The Importance of Backlinks

10 Lack of keywords in the content

Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.

Optimizing Your Web Design

2008-05-01T19:46:00.000-07:00

It only takes an average of four seconds for each visitor to decide whether to stay on your site or not. This means that it is essential to optimize your website’s main page not only for the search engines but also your average visitor who may buy your products, engage your services or even recommend your website to people they know.

A visitor-friendly design
A web design that carefully considers the browsing needs of your site visitors, compliments the content, and overall theme of your site can give your site visitors a good impression. Not only will they have an excellent motivation to browse through your stuff, they just might also decide to bookmark your site as a resource to come back time and again.

While content plays a vital role to your site’s ranking and popularity, there’s no reason why you shouldn’t provide them with a candy-for-the-eyes user friendly images and design. Would you opt to shop from a site with simple yet elegant layout, appropriate product images and relevant descriptive content that’s easy to navigate and browse through. Some sites may offer just about the same products and services but the way their website is presented and designed may spell the difference between high sales traffic and a trickle.

Basic things to consider
Keep in mind that there are two things you have to take into account in your basic website design layout:

First, you must keep in mind what your visitors would like to see in your site. If you plan to be in authority of a certain topic, you can’t just put on poorly designed graphics. Everybody loves colors, and a little Flash animation here and there wouldn’t hurt but remember that search engine bots won’t be able to see or index them. Your website, especially your main page, should convey something to your customers. It should communicate trust and confidence in what you have to offer them. Bottom line for your consumers, make your site easy and simple with design and with complimented content.

Second, you have to design your site search engine friendly. This could be a tad more difficult but search engine friendly sites have greater chances of topping the SERP’s rather than flashy, graphic intensive sites. Most search engines have what they call “spiders” that crawl into your website particularly your HTML codes and scripts. The easier the spiders can get to your text of your web page, the better. This gives the spiders a better view of your site’s content. On the other hand, spiders frown on a much complicated programming like that of java scripts, cloaking tactics, invisible texts, and too much flash pages.

Basic Design Tips
Here are some tidbits you might want to take note of when optimizing your web design for search engines:

Go easy with images. While you have shouldn’t have to totally omit the use of graphics and images, remember that SE spiders can only read HTML text. You just have to make sure that your images don’t overshadow your text content. Use appropriate ALT text and keyword related filenames for your images.

• Avoid creating webpage frames. Spiders seem to have difficulty crawling into web pages with frames. Same advice is given to tables and layers.

• Though tempting, minimize using Flash images and texts. The thing is search engine spiders will be having a hard time what you ought to convey through your Flash. If you can utilize your Flash designs to be accompanied by HTML, the better.

• Links, nowadays, are often blended with JavaScript which presents similar problems with spiders. It is important to note that links play a major role in getting your site ranked in search engines. If their spiders can’t get through your links and index them, you’ve wasted time and effort harvesting your vast links.

• Make use of Cascading Style Sheets (CSS) to anticipate future changes without affecting your entire site design. CSS can smooth the flow of your website as you add content, images, or whatever future updates you may have.
Bottom line is: create a simple and interesting design for your savvy visitors and, by the by, gain better positioning in major search engines.

12 Things You Really Should Know About SEO

2008-04-30T22:10:00.001-07:00

1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.

2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.

3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.

4. Some things are just plain silly.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.

6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.

7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.

8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.

9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.

10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.

11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.

12. It's more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.

Social Bookmarkings

2008-04-30T21:59:00.000-07:00

Social Bookmarking - A method/process for web users to store and manage web information (web pages) on the Internet which can be available to everyone on the web and can also be store by them. In this system, users save links to web pages that they want to remember and/or share. There are several website including digg.com, stumbleupon.com etc. providing this service to the internet users. With a small registration, anyone can have this service and can also share his/her bookmarks to other people available on net.

here is a list of some social bookmarking sites

1 http://www.backflip.com/ 6
2 http://www.blinklist.com/ 7
3 http://faves.com 5
4 http://del.icio.us/ 8
5 http://de.lirio.us/ 7
6 http://ma.gnolia.com/ 4
7 http://www.simpy.com/ 6
8 http://www.wirefan.com/ 3
9 http://www.portachi.com/ 4
10 http://www.a1-webmarks.com/ 4
11 http://www.tagtooga.com/db.tag 4
12 http://www.spurl.net/ 6
13 http://www.zurpy.com/ 4
14 http://www.furl.net/ 7
15 http://www.dealoid.com/ 2
16 http://www.kaboodle.com/ 6
17 http://www.pixelmo.com/ 3
18 http://www.digg.com/ 8
19 http://www.favoor.com/ 5
20 http://www.tallstreet.com/ 5
21 http://www.care2.com 6
22 http://linksnarf.com/ 3
23 https://www.mywebdesktop.net/ 4
24 http://segnalo.alice.it/? 6
25 http://www.blogmarks.net/ 4
26 http://reddit.com/ 8
27 http://otavo.com/ 4
28 http://clipclip.org/ 5
29 http://www.citeulike.org/ 7
30 http://www.i89.us/ 0
31 http://www.linkagogo.com/ 6
32 http://www.librarything.com 7
33 http://www.bookkit.com/ 4
34 http://www.uvouch.com 5
35 http://www.oyax.com/ 4
36 http://www.bookmarktracker.com/ 4
37 https://www.chipmark.com/Main 3
38 http://ez4u.net/ 3
39 http://freelink.org/ 4
40 http://www2.myhq.com/ 5
41 http://www.mylinkvault.com/ 5
42 http://www.mypip.com/home/ 3
43 http://www.myvmarks.com 4
44 http://www.searchles.com/ 6
45 http://www.zlitt.com 3
46 http://nsfw.reddit.com 6
47 http://joel.reddit.com/ 6
48 http://www.shoppersbase.com/ 4
49 http://www.sitejot.com/ 4
50 http://www.syncone.net/ 3
51 http://www.dropjack.com/ 4
52 http://www.zoogim.com/ 4
53 http://bwsmith.com 4
54 http://www.ambedo.com/ 4
55 http://www.icio.de/ 6
56 http://www.favoriting.com 3
57 http://socialbookmarkingsite.com/ 2
58 http://www.bookmark-manager.com 4
59 http://www.easybm.com 4
60 http://www.ifaves.com 4
61 http://aboogy.com/ 4
62 http://www.ttiqq.com/ 2
63 http://www.linksprocket.com/ 3
64 http://www.totalpad.com/ 2
65 http://www.seovoter.com/ 2
66 http://www.neymo.net/ 3
67 http://www.urlex.info/ 4
68 http://www.netvouz.com 6
69 http://rollyo.com/ 7
70 http://www.diigo.com/ 4
71 http://www.bookmax.net 4
72 http://www.tagne.ws/ 3
73 http://wink.com/ 6
74 http://lifelogger.com/ 4
75 http://www.bukmark.net/ 3
76 http://www.gruks.com 2
77 http://www.memfrag.com 4
78 http://www.bmaccess.net/ 4
79 http://www.linkk.com.br/ 5
80 http://mystuff.ask.com/ 7
81 http://google.com/bookmarks 7
82 http://www.mister-wong.com/ 7
83 http://claimid.com/ 6
84 http://www.mobleo.net/ 5
85 http://www.startaid.com 5
86 http://www.spotback.com 5
87 http://www.complore.com/ 4
88 http://www.jumptags.com/ 5
89 http://myweb2.search.yahoo.com/ 6
90 http://www.tabmarks.com/ 3
91 http://tagbud.com/ 3
92 http://clipmarks.com/ 4
93 http://www.fungow.com 3
94 http://www.tagcloud9.com/ 2
95 http://www.rambhai.com/ 2
96 http://oknotizie.alice.it/ 4
97 http://www.tagoat.com/ 0
98 http://www.bizheat.com/ 0
99 http://www.jigg.in/ 3
100 http://www.gravee.com/ 5

Serch Engine Optimization

2007-11-05T22:51:00.000-08:00

Search engine optimization is the process of optimizing web page to become crawlable by search engine spider and improving the volume and quality of traffic to a website from search engines via natural search results. Most Seo use the common techniques of web optimization and it is via link building but still there are other seo techniques to build quality traffic. In Search engine optimization you will need a tools to help you optimize a certain page this tools and add-ons is called seo tools.

Off Page Optimization

2007-11-05T05:35:00.000-08:00

Off page optimization or link building is the process of building your site to generate more backlinks and pointing traffics from other websites to your sites. Link building is important to search engine optimization because it is one of the factors to consider in getting to the top of a search engine result page.

Here are some ways on how to build your link popularity:

Article Submissions
Link Exchanges
Forum Postings
Group Postings
Blogging
Social Bookmarkings

Keyword Density

2007-11-05T03:34:00.000-08:00

Keyword density is the percentage that the target keywords make-up relative to the total text on a page, it is where Search Engine Optimization strategies were at a few years ago. Readers may remember getting suckered into doorway pages where keywords were repeated hundreds of times in the page title and body text. Because keyword density is an on-page factor it is too easy for website owners to manipulate so it carries much less weight nowadays. Keyword Density is one of the most important factor to consider in on page optimization because most because most search engine rely on keyword relevancy.